You can now download the eternal wisdom of the ages!

New swipe

Interview Laptop

Screen Shot 2016-06-30 at 10.56.53 AM

#1 Priceless Swipe File

Access our “$100 Million Dollar Swipe File” of hard to find ads and letters from marketing legends David Ogilvy, Gary Halbert, John Caples, Robert Collier, Claude Hopkins, and Gene Schwartz. You’ll have unlimited access to promotions that sold hundreds of millions of dollars of products and services from six of the most legendary admen and copywriters of all time.

#2 Rare Videos

Watch lost, classic presentations from three of the most sought-after copywriters of all time, Gary Halbert, Gene Schwartz, and David Ogilvy. Like the Swipe File, you’ll have access to these rare recordings as a reference tool for the rest of your career.

#3 Classic Manuscript

Read the updated and expanded direct marketing classic, Scientific Advertising Illustrated and Annotated by Claude Hopkins. (You will now have this book as a permanent addition to your marketing library.) This expanded, annotated version is a MUST READ and explores timeless marketing principles. It will change your marketing perspective forever.

resource page handwriting

Looking for articles referenced in the book?

The Best Headlines of All Time – And What They Can Teach Us Today

Explore headlines written by the world’s greatest admen and most sought after copywriters. Learn why these headlines are effective and how you can use the same techniques to improve your headlines starting immediately.

A New Dimension in Direct Marketing Success

Learn why Robert Collier thought sending dimensional mail–or lumpy mail–was an unbeatable strategy.

Surprise! The Value of Adding an Unexpected Element to Your Sales Copy

You have to cut through the noise of everything and everyone already fighting for your prospects’ attention. Sometimes presenting the unexpected is the best way to do that.

Don’t Drop the Ball

The best ad campaign in the world is completely useless if you don’t follow through with your prospects. Once people are interested, it’s your job to make sure you provide them a great experience before, during, and after the sale.

Tracking for Gold: How to Get the Most Out of All Your Promotions!

Tracking the response to every campaign you run is the only surefire way to know where you’re succeeding and where you’re wasting time. A thorough tracking system is worth it’s weight in gold.

Rare Videos with Gary Halbert

Gene Schwartz Live!

The Best of David Ogilvy